$15.00
Advertising in the wire industry is discussed. Finding new users, advertising campaigns, the value of small buyers, and the importance of building local prestige are considered. A successful advertising campaign by The Wire Rope Mfg & Equipment Co, Seattle, WA is described.
Advertising in the wire industry is discussed. Finding new users, advertising campaigns, the value of small buyers, and the importance of building local prestige are considered. A successful advertising campaign by The Wire Rope Mfg & Equipment Co, Seattle, WA is described.
| Author(s) | McDaniel, R., Wire Rope Mfg. & Equipment Co. |
|---|---|
| Publication/Event/Pages | Wire & Wire Products3(3): 81-83 1928 |
| Year | 1928 |
The Wire Association International, Inc.
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Madison, CT 06443-2662
The Wire Association International (WAI), Inc., founded in 1930, is a worldwide technical society for wire and cable industry professionals. Based in Madison, Connecticut, USA, WAI collects and shares technical, manufacturing, and general business information to the ferrous, nonferrous, electrical, fiber optic, and fastener segments of the wire and cable industry.
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