Simply put, if you want to up your wire and cable business, intellectual property (IP) should not be an afterthought. Every business has IP, and your IP has never been more valuable. Financial experts will typically place the value of a well-managed IP portfolio at a third or more of the total value of your business. That is an asset that should be managed. Most businesses treat IP as an afterthought. They fail to recognize it and lose it. They also expose their businesses to lawsuits that could have been avoided. Having your ideas stolen
is a bad thing; being sued is even worse. It is far better to cash in on assets you may not even recognize, and to avoid costly litigation. To do that, you need me, the IP guy.

I can help you recognize: • The 5 Pillars of IP Value; • How to protect your ideas, innovations, and brand from theft; • How to avoid being sued, or worse yet, put out of business; • How to create an inventory of your most valuable IP assets; and • A simple system to recognize, prioritize and maximize business value.

I have worked virtually with clients around the world since 2016. I have a professional video studio for effective, flawless and time-saving virtual meetings and presentations. I offer regular seminars on IP Law, and a virtual four-part series, “Turn Your Ideas to Gold,” to teach businesses and employees about their IP. I’m the author of The Business Owners Guide to Intellectual Property, and I write the monthly column “IP Patent Primer” for WJI. (See the latest on p. 21). Visit my website, www.IPGuy.com, to learn more.

For more than 30 years, I have helped businesses—from Fortune 100 firms to individual entrepreneurs—protect their patents, trademarks and copyrights. A former patent office examiner, I am a partner with Dickinson Wright, PLLC. I’m especially good at keeping clients out of court: my specialty is finding a resolution before a lawsuit is even filed. Give me a call, and we can start a discussion about not just potential risks you need to avoid, but potential revenue you may be leaving on the table.