$15.00
Descriptions and examples presented provide an insight into how non- price product attributes can contribute to customers’ profits. Although it is not possible to quantify accurately some of these items, they collectively represent a significant increase in overall value as compared to commodity products. All the points presented here will not be universally accepted since it would be erroneous to say that product pricing is no longer important.
Descriptions and examples presented provide an insight into how non- price product attributes can contribute to customers’ profits. Although it is not possible to quantify accurately some of these items, they collectively represent a significant increase in overall value as compared to commodity products. All the points presented here will not be universally accepted since it would be erroneous to say that product pricing is no longer important.
| Author(s) | August Kastel, AMP Incorporated, U.S.A. |
|---|---|
| Publication/Event/Pages | Paper presented at WAI 57th Annual Convention, Atlanta, GA USA |
| Year | 1987 |
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The Wire Association International (WAI), Inc., founded in 1930, is a worldwide technical society for wire and cable industry professionals. Based in Madison, Connecticut, USA, WAI collects and shares technical, manufacturing, and general business information to the ferrous, nonferrous, electrical, fiber optic, and fastener segments of the wire and cable industry.
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