Description
The development of Buffalo Wire Works Co Inc sales campaign is described. Instead of advertising the company in general, individual products were advertised in publications of interest to potential users.
Direct sales vs institutional advertising
$15.00
The development of Buffalo Wire Works Co Inc sales campaign is described. Instead of advertising the company in general, individual products were advertised in publications of interest to potential users.
Additional information
| Author(s) | Buffalo Wire Works Co. |
|---|---|
| Publication/Event/Pages | Wire & Wire Products2(4): 120, 131 1927 |
| Year | 1927 |
